Creative head Refuoe Ramela brings her flair to the graphic design industry.
From marketing material designs, logos and web designs, Ramela has been pouring her creativity and skills for over 6 years.
She enjoys meeting client’s requirements and exceeding expectations.
Due to launch her website to showcase her portfolio, Ramela speaks to us about graphic design.
Q: Tell me about yourself?
Ramela: I was born and raised in the North West, Brits.
I then moved to Johannesburg after matric to further my studies in graphic design.
And personally, I’m a jovial person, I love books, I don’t know what I would do if there weren’t books.
And I breath, eat and sleep graphic design.
I’m an extrovert, love helping people and I’m an agnostic, LOL!
Q: Describe your creative process. What are the major steps?
Ramela: Being creative is my passion, I’d probably go insane should I be asked not to think of creatively.
The major steps i apply is to have a good eye first and foremost, graphics is visual communication.
Anyone looking, needs to be able to tell what the image is saying by just looking at it.
Some people might think that it is easy but once they realize the work that goes into it, like the thought process that has to be transformed into something that other people see, only then they can change their point of view about graphic design or any other creative art.
Q: How do you work with collaborators like copywriters, developers, and project managers?
Ramela: I enjoy working with people as I’m a people’s person, I like learning new things so working with different people in different fields is very educational, I learn so much everyday.
In terms of the dynamics, the is usually a clear communication channel if I am working with others on a project. We just firstly established a process we are going to follow and we take it from there.
Q: How do you meet tough deadlines?
Ramela: That’s what I love most about what I do, the challenges and deadline is the major one.
I get to know my ability through tight deadlines, they force me to be focused and push myself beyond what I thought I could do.
So, I prioritize, work according to the priority list and I make my own deadlines which are different from the clients.
In that way I have more time to go through the project just to check and verify everything and that helps me to meet my deadlines.
Q: What do you feel is important to make sure the work gets done efficiently?
Ramela: Take your time, doing things in a rush may cause you to make a lot of mistakes and that’s what most people don’t understand.
Q: What is your advice to people starting out with graphic design?
Ramela: Never give up when having creative blocks, it will happen and you’ll feel like maybe you weren’t made for this, but don’t you give up.
Creative block kills your enthusiasm, don’t give into it because you are on a right path.
This goal chaser is certainly making her mark. Learn more about Ramela’s work here.
Author: Elizabeth Kgabane